From One To Many – Get Your Sales Reach Extended ONLINE
Developed an introduction and eleven webinars to drive sales for AutoCAD 2010, Autodesk’s redeveloped design software tool.
Produced twenty training webcasts incorporating green screen video production, motion graphics, high-quality audio to deliver key brand messaging at low cost.
Developed complex but easy-to-use interface allow for webcast navigation and interaction.
Created tool to direct user directly to Autodesk sales team, increasing qualified leads by three hundred and thirty six percent.
Executed a social media campaign to attract viewers, including a series of preview trailers for social video sites.
Complete integration into Autodesk website, including viewer click tracking using our custom tracking software as well as Google Analytics. Screencast experienced more than two thousand views per day since launch.
